Handbook for RETAIL CATEGORY MANAGERS

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As a retail category manager, you are required to group similar products. Each of these collections of related products forms a product category. Thus the management of each of these categories is called category management. You can either categorize the products bought by the manufacturer or those sold by a retailer. This decision depends entirely on your needs.

Each of these categories is a separate business unit. Therefore they are associated with a target turnover. To meet the profitability designated to each category, a good relationship between the retailer and supplier is mandatory.

As a category manager, your task is to maximize sales so that you can meet the financial targets of each category. In this video, we share some strategies used by experts that will help you to be an effective retail category manager.

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Management
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