Future-proof your Data Governance strategy (Italiano - Italian)

Take a step back and think about your organisation and how the different applications you use on a daily basis work. Without any doubt, every application is using its own database. Every application identifies the customer in a different way, every application has its own segmentation engine and its own idea about what the best offer for the customer is. All these applications have one thing in common: they're all siloed, they don't really share any information: raw data is kept in each silo, there's no such thing like a single view of the customer as all applications have their own, limited view of who the customer is, segments are specific to the silo in which they are built and offers are also unique to the silo in which they were defined.

From a data governance perspective, it's clear that this situation doesn't help you in properly managing customer data and customer consent. Additionally, this situation also doesn't help you to design and deliver exceptional customer experiences in an omni-channel world.