Featured

Future of the Weight Management (Weight Loss) Category



Published
Is the weight management category of the consumer packaged goods (CPG) industry dying or is it lowkey evolving into something more interesting now? Americans are still extremely interested in weight management. Yes, it has seen several cycles of ups and downs during the pandemic era, but I’d argue the extra unwanted pounds gained by the average American during these last two or so years has only elevated the long-term outlook for the weight management category. There are the obvious health-related motivating factors, but there’s something deeper at play to why weight management has been on the top of many Americans' minds for decades. Being thin is now a social ideal and used as a social distinction from the increasingly obese masses. Physical appearance is a huge motivating factor for weight management in America. Here’s the problem that has begun to happen over time, consumers want outcomes. They may vary in their degree, but products are simply a means to the end. Weight management category consumers are notorious for trying products that promise results regardless of diet or physical exertion. So, decades of overhyped marketing of “the magic pill or food or beverage concoction” has created a loss in consumer confidence. As a result, the evolution of the weight management category will shift into more cleverly positioned food and beverage products. These products won’t have packaging that screams weight loss but will intuitively connect to dietary outcomes. They will allow consumers to come to their own conclusions on if the products will fulfill their dietary requirements.

Kara Landau (psychobiotics discussion) - https://youtu.be/9w2vD_i6b4s

This content was supported by NuLiv Science. If you’re interested in obtaining more information around why brands are formulating with NuLiv Science ingredients to take their products to the next level, head over to https://nulivscience.com/ or reach out to me directly and I’ll connect you with the relevant team member.

#weightmanagement #weightloss #joshuaschall


I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!

✅ CHECK OUT THE PODCAST ON THE FOLLOWING PLATFORMS:

Category
Management
Be the first to comment