From spark to flame to wildfire: Successful plays to spread Jobs-to-be-done in your organization

You as an innovation expert know: The Jobs-to-be-done logic is uniquely powerful to shift the perspective to an outside-in view and make change happen. JTBD can provide strong clues for developing successful innovation and build a customer mindset in the company.
But what about the others in your organisation? What about management or other functions? They might be less enthusiastic about JTBD, might not see the value of it or just have other priorities to manage. What are successful strategies and approaches to spread user-centered thinking through Jobs-to-be-done?

Vendbridge is excited to have Jim Kalbach, Chief Evangelist at Mural to discuss successful plays to spread Jobs-to-be-done in your organization.
Jim is an author, speaker, and instructor on design, customer experience, collaboration, and strategy. His latest book is The Jobs-to-be-done playbook. In 2020, he co-founded the JTBD Toolkit, a comprehensive online resource on jobs-to-be-done (www.jtbdtoolkit.com).