Effective Scenario-Based Crisis Communication Training

No crisis response is complete without timely, truthful, consistent, and coordinated communication with internal and external stakeholders. A botched communication response not only leads to increased traditional and social media coverage and stakeholder scrutiny, but it may cause lasting damage to brand equity, reputation, and the bottom line. Preparation is key to successful crisis communication and involves the development and implementation of a customized Crisis Communication Plan (CCP), 24/7/365 Internet and Media Monitoring, and recurring Crisis Communication Training.

Join strategic communication and crisis management expert Oliver S. Schmidt as he discusses why Crisis Communication Training should be scenario-based and tailored to fit the needs of the company and the training participants. On-camera media interview, news conference, and social media practices are critical training components that enhance spokesperson skills, foster Crisis Response Team (CRT) member learning, and increase crisis readiness. A growing number of companies across industries acknowledge the value that recurring Crisis Communication Training provides and make it available to managers from various business functions and locations.

Oliver S. Schmidt is the President and CEO of C4CSĀ®, an international management consultancy headquartered in Pittsburgh, Pennsylvania, USA. He has more than 25 years of consulting, training, and executive coaching experience in the areas of strategic communication, crisis management, organizational leadership.
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