Effective Farmer Communication Session 1: Understanding Farmer's Behavior

As the part of ASEAN Action plan on FAW control, in the next six months, a four-part workshop series will be held with focusing on the behaviour, effective communication, and decision-making of the farmers which aimed to support the farmer's implementation of Integrated Pest Management (IPM). This video is the first session of the Effective communication workshop series which will explore understanding farmers' behaviour.

This workshop features the experts:
* Dr K L Heong from Zhejiang University: Important of Policies, structural reforms and enhancing farmer’s ecological literacy (Experience from rice) 04:00
* Dr Y Andi Trisyono, Universitas Gadjah Mada: Understanding farmer’s needs towards FAW control 40:23
* Delisa Jiang from Crop Life Asia: Exploring behavioural science to drive farmers' PPE uptake in India 01:10:40
* Dr Philippe Bujold from Rare centre: Understanding farmer’s behaviour and driving science perspective 01:30:56

You can watch all the sessions of the Effective Farmer's Communication Workshop series through the links below:
Session 1: https://youtu.be/Sf8jme7A5sc
Session 2: https://youtu.be/btU12aWvCYA
Session 3 Part 1: https://youtu.be/9eo-4mb5W0E
Session 3 Part 2: https://youtu.be/TNjqe489Hpo
Session 4: https://youtu.be/7kj-bgWXeuU

Welcome (00:00)
Intro (04:00)
Farmer’s ecological literacy (17:12)
QnA (32:20)
FAW Case in Java (40:23)
How to approach farmers? (53:30)
QnA (01:04:31)
Behavioral Sciences (01:10:40)
How to communicate with farmers (01:12:17)
Study case in India (01:23:25)
QnA (01:29:15)
Behavioural Science II (01;30:56)
QnA (01:56:43)
Summary (02:02:53)
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