The American Marketing Association is pleased to announce the selection of three distinguished scholars to be inducted as 2022 AMA Fellows at the AMA Winter Academic Conference.
This year’s honorees include scholars who span the discipline and have made extensive contributions both within the AMA and across other organizations and institutions.
BIOGRAPHY - DR. JAN B. HEIDE
Jan B. Heide is the Michael E. Lehman Distinguished Chair in Business at the Wisconsin School of Business. Heide’s primary teaching and research interests are distribution systems, strategic partnerships, and marketing strategy. Heide’s research has been internationally recognized. In 1998, he won the Harold Maynard award from the Journal of Marketing, and an American Marketing Association study rated him the third most influential individual in the nation in terms of citations for marketing research. He is a three-time winner of the Louis W. Stern Award from the American Marketing Association. His research has been published in the Journal of Marketing, the Journal of Marketing Research, the Academy of Management Journal, the Academy of Management Review, and the Journal of Law and Economics, among others. He received his MBA and Ph.D. from the University of Wisconsin-Madison, and his B.S. from the Norwegian School of Management. Prior to joining UW-Madison’s Marketing Department, he was a faculty member at Case Western Reserve University.
This year’s honorees include scholars who span the discipline and have made extensive contributions both within the AMA and across other organizations and institutions.
BIOGRAPHY - DR. JAN B. HEIDE
Jan B. Heide is the Michael E. Lehman Distinguished Chair in Business at the Wisconsin School of Business. Heide’s primary teaching and research interests are distribution systems, strategic partnerships, and marketing strategy. Heide’s research has been internationally recognized. In 1998, he won the Harold Maynard award from the Journal of Marketing, and an American Marketing Association study rated him the third most influential individual in the nation in terms of citations for marketing research. He is a three-time winner of the Louis W. Stern Award from the American Marketing Association. His research has been published in the Journal of Marketing, the Journal of Marketing Research, the Academy of Management Journal, the Academy of Management Review, and the Journal of Law and Economics, among others. He received his MBA and Ph.D. from the University of Wisconsin-Madison, and his B.S. from the Norwegian School of Management. Prior to joining UW-Madison’s Marketing Department, he was a faculty member at Case Western Reserve University.
- Category
- Management

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