Digitizing Empathy The New Role of Marketing in Supply Management

Digitizing Empathy: The New Role of Marketing in Supply Management
Marketing has traditionally played an elusive role in supply chain management. But having been disrupted by a tumultuous year of the Coronavirus pandemic and civil unrest, businesses have found themselves needing a new way to connect with their customers. In addition, organizations are in a new climate where digital expectations are at an all-time high. To be successful in navigating through this new age, organizations must learn the art of digitizing empathy. Jessica Shely, Founder/CEO of GPD Creative Agency discusses how your organization can shift to designing memorable digital experiences that convert.