Crisis Management | What is Crisis? | Types of Crisis | Great Learning

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The application of tactics aimed to assist an organization in dealing with a sudden and severe bad event is known as crisis management. A crisis might be caused by an unforeseen incident or it could be an unanticipated consequence of an event that was previously considered to be a potential concern. In either case, crises always necessitate swift decisions to mitigate any harm caused to the organization. Depending on the nature of the situation, the potential damage varies. However, in most circumstances, a crisis will have an impact on the organization's health or safety, its finances, its reputation, or certain combinations of any of these. A catastrophic fire could be a disaster that jeopardizes the organization's finances. However, if the fire occurs during business hours, it may threaten health and safety because employees may be exposed to danger. This course will help you understand how to manage a crisis at an organizational level.

00:00:00 Introduction
00:05:56 What is Crisis Management?
00:14:06 Types of Crisis
00:33:29 Why is Crisis Management Important?
00:38:55 4 stages of Crisis Management
00:53:22 Crisis Management in Public relations
00:57:43 Crisis Management strategies
01:02:58 Crisis Management Examples

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