Connecting capabilities in healthcare communications

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Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

The account management/medical writing paradigm was the cornerstone of medical communications for many years, but evolution in technology, storytelling and an increasingly sophisticated audience has changed this. Instead, today's environment requires an integrated, multi-disciplinary approach to cut through the noise, change behaviour, build mental availability for a brand, and advance health outcomes. Connecting multiple capabilities has never been so important. So, how are agencies managing this today? In this webinar, Lucid Group discuss how their client teams have evolved and how traditional roles have had to change and adapt to help solve today's healthcare challenges. Our panellists are Jonathan Andrew (Technology Director), Hannah Clarke (Senior Medical Writer), Cheryl Harrison Doyle (Global Asset Strategy Director) and Madeleine Tye (Strategy Director). And we answer questions from the audience.

It should be of interest to anyone working in and around MedComms – or wanting to do so.

Recorded 01 December 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv

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Jonathan's LinkedIn page is at https://www.linkedin.com/in/jonandrew/

Hannah's LinkedIn page is at https://www.linkedin.com/in/hannah-clarke-36239ba0/

Cheryl's LinkedIn page is at https://www.linkedin.com/in/cheryl-harrison-doyle-81726a11/

Madeleine's LinkedIn page is at https://www.linkedin.com/in/madeleine-tye-926468121/

Find out more about Lucid Group at https://www.wearelucidgroup.com/

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We are building a library of free webcasts and other video content for the global MedComms Community and others at http://www.networkpharma.tv and we'd welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at http://www.medcommsnetworking.com]
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