Colin Day on Social Media Governance: Harnessing B2B Social Media Opportunity

How do you define social media governance?

According to PwC, understanding the risks that social media poses to an organization and having the confidence that you are prepared to appropriately manage them is known as social media governance.

With the number of both individuals and organizations using social media rapidly increasing and the benefits of a successful social media strategy quite significant, many marketers have added the topic of social media governance to their agenda to discuss further with compliance and legal teams.

Whether you are a small business or a large multi-national company operating globally, risk management and compliance needs a rethink when it comes to social media.

Colin Day, Managing Director of EMEA and APAC stops by the Radically Transparent podcas at Oktopost to talk about some of the biggest struggles that companies are facing today when it comes to social governance, how to overcome them and why not all crisises are always bad.

Hot Topics of this Episode Include:
- How marketing, legal and compliance teams can come together to create a safe and practical social media policy
- How B2B organizations are prioritizing social governance efforts, especially in regulated industries– and where Oktopost can help

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Oktopost is a B2B social engagement suite that includes social media management, employee advocacy, social listening, social advertising, and comprehensive reporting. Built specifically for B2B organizations, we arm companies such as ACI Worldwide, Snowflake, and Fujitsu with the tools to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way.
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