Business Research 02 - Research Methods

In this session, we cover a broad and high-level overview of research methods. We start off by looking at what I would call "Research Philosophies" (Induction vs. Deduction, Etic vs. Emic, etc.), followed by an overview of research methodologies and approaches. We end the session with some thoughts on limitations in research as well as ethical considerations we should make when planning our research project.