Business Management Training Series - TOWS Analysis

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SWOT analysis is a technique developed at Stanford in the 1970s, frequently used in strategic planning. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats and is a structured planning method that evaluates those four elements of an organization, project or business venture.

TOWS Analysis is a variant of the classic business tool, SWOT Analysis created by Heinz Weihrich. It is a variant of the classic business tool, SWOT Analysis. Both TOWS and SWOT are having the same acronyms for Strengths, Weaknesses, Opportunities and Threats, and in reverse order of the words.

SWOT matrix is a planning tool, whereas TOWS matrix is an action tool. In SWOT analysis you identify all the Strengths, Weaknesses, Opportunities, and Threats in point form. After that you think of each point as a singular perspective.
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