Business Growth Strategy - Business Management Case Study | Teacher RK

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Business Growth Strategy - Business Management Case Study | Teacher RK
#BusinessGrowthStrategy #BusinessManagementCaseStudy #TeacherRK

Questions to discuss:
a) Explain the following terms:
Internal growth
External growth [ 4 marks]
b) With reference to TBC, explain the differences between vertical forward and vertical backward growth [ 4 marks]
c) The marketing director suggested focusing on star hotels to secure permanent customers. Explain this growth strategy using Ansoff matrix [ 4 marks]
d) Discuss the advantages and disadvantages of mergers and takeovers as strategies for growth at TBC [ 10 marks]

Key words/tags of this video:
Teacher RK, internal growth, external growth, growth strategy, business strategy, takeovers, mergers, a level business, a level business revision, a level business studies, a levels, IB business management, IGCSE business studies, Business management worksheet, RK, franchise, acquisition, joint venture, strategic alliance, IB, business management HL, business management SL, business management HL internal assessment, business management SL internal assessment, business management notes, IGCSE business studies notes, business management case study videos,

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