Business growth External or Internal - A case study for IB Business Management

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Business growth External or Internal - A case study for IB Business Management
#Businessgrowth #ExternalorInternal #CasestudyforIBBusinessManagement
Case Study:
Drink Healthy, a private limited company based in Singapore. DH manufactures and sells health drinks especially focused on sports people and growing school children. Despite the competition, the company has registered a good growth rate in terms of sales revenue, profit margin, and market share. Watch the video for full details.
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Questions:
a) With reference to the stimulus, explain the term multinational company [ 2 marks]
b) Distinguish between internal growth and external growth [ 4 marks]
c) Explain any one other form of external growth other than franchise for DH [ 4 marks]
d) Evaluate two growth strategies being considered and recommend suitable option for DH [ 10 marks]
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Key words/tags of this video:
IB business management case study, IGCSE business studies, A Level Business, internal growth, external growth, horizontal growth, vertical growth, laternal growth,difference between internal and external growth strategies, internal and external growth strategies in entrepreneurship,external growth strategies ppt,external growth strategy example,what is internal growth in business
internal growth strategy example,advantages of internal growth,external growth examples
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