Business growth External or Internal - A case study for IB Business Management

Business growth External or Internal - A case study for IB Business Management
#Businessgrowth #ExternalorInternal #CasestudyforIBBusinessManagement
Case Study:
Drink Healthy, a private limited company based in Singapore. DH manufactures and sells health drinks especially focused on sports people and growing school children. Despite the competition, the company has registered a good growth rate in terms of sales revenue, profit margin, and market share. Watch the video for full details.
a) With reference to the stimulus, explain the term multinational company [ 2 marks]
b) Distinguish between internal growth and external growth [ 4 marks]
c) Explain any one other form of external growth other than franchise for DH [ 4 marks]
d) Evaluate two growth strategies being considered and recommend suitable option for DH [ 10 marks]

Key words/tags of this video:
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internal growth strategy example,advantages of internal growth,external growth examples
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