Business Finance - COST CONTROL 3 FATAL MISTAKES

i’m on a mission to help entrepreneurs gain the financial management skills they need to grow their business and Today we are going to talk about managing your overhead costs. But I am not referring to driving your costs lower and lower because this will prevent you from making sustainable profit and growing your business. As a qualified accountant with nearly 20 years experience in finance I have seen this mistake time and time again. So I am going to share with you the 3 most common myths about costs control, and tell you what you should be doing instead.
00:00 Introduction
00:57 Mistake 1 - Budgeting
02:31 Mistake 2 - Short term decisions
04:15 Mistake 3 - Focusing on small costs