Building to Scale: How Mark Pattison leverages people and systems to grow his real estate team

Mark Pattison shares his methods for building a real estate team that can scale. In this video, he reveals his unconventional approach to structuring his team and his plan to combine a real estate office with a coffee shop to create a one-of-a-kind concept. You'll also learn why Mark doesn't recruit agents, "you either want to be here or you don't" and how he flips the dreaded "commission conversation" on it's head.

0:00 Intro
2:10 Porch Light Coffee
8:53 The office vibe
10:30 Squad leaders
13:04 Organizational structure
14:20 Structuring your day
16:24 Delegation and the importance of an SOP
19:38 Empower your team
22:22 Retention
23:34 Behavioral Styles
25:00 Listings management and buyers agents
29:12 It is not about splits, its what you take home

About Mark:

Mark Pattison is the founder and owner of PorchLight Realty Team brokered by eXp Realty. His team has closed 2,000+ transactions and a billion dollars in volume and ranks among the top teams in San Diego County. Reputations are not made overnight, they are cultivated over time and Mark has carefully hand-selected his servicing team that supports his efforts to give the best experience to his clients. With over 1000+ 5 star reviews on Zillow, Mark is constantly striving to empower others around him.

www.porchlightsocal.com

LID Consulting: Lead | Inspire | Develop

Vanessa Rosenblum and Ryan McCarty are experts in coaching and consulting for real estate team leaders. They provide personalized support to help clients build their teams, create effective sales and marketing plans, and develop strong leadership skills. Additionally, they offer a Legacy Program that helps real estate team leaders grow their businesses while making a positive impact on their teams and communities.

To learn more about their services and how they can help you achieve your goals, check out their website at www.lid.consulting.