B.Com I Sem: Principles Of Marketing-Chapter 2



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@PU ENGLISH MASTER

Introduction to management Principles and application - https://youtu.be/0D0qaSOczr0

MARKETING MANAGEMENT
( A VIDEO ON CONSUMER BEHAVIOR EXAPLAINED FULL)

This video consists of the following:

1. Meaning and Concept of Consumer behavior (with examples)

2. Difference between Customer and Consumer (how they are different)

3. Importance of Consumer behavior (Why is it important to understand consumer behavior?)
i. Modern philosophy
ii. Consumer behavior helps in achieving marketing goals.
iii. Improves performance of the entire distribution network (Dealers & Salesmen).
iv. More relevant marketing program.
v. Adjusting marketing program over time.
vi. Predicting market trend.
vii. Consumer differentiation
viii. Retention of consumers
ix. More competitive advantages
x. Developing new products
xi. Dynamic nature of market

4. FACTORS INFLUENCING CONSUMER BEHAVIOR in hindi (Dimensions of consumer behavior )
i. Psychological factors (Motivation, Perception, Learning, Attitudes and beliefs)
ii. Social factors (Family, Reference groups, Roles and status)
iii. Cultural factors (Culture, Subculture, Social class)
iv. Personal factors (Age, Income, Occupation, Lifestyle)
v. Economic factors (Personal income - Disposable & Discretionary, Family income, Consumer credit, Liquid assets (stocks, Mutual funds), Savings, Income expectations )


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