Basic Data Types in Python for MBAs and Marketers - Integer, String and Float

Welcome back to another video of my series on Python for MBAs and Marketers - https://www.youtube.com/playlist?list=PL2c0YtfChq8popw3ZpWIHzNt2wi_jrRRd

About the Series
My aim is to help you, MBAs and Marketers, understand the importance of Digital Skills that are crucial for your career growth. The two big umbrella Digital Skills that cover a lot of other skills within them are:

- Digital Marketing and
- Marketing Analytics

Therefore, follow this series for acquiring the crucial Digital skills that will help you create the best career outcomes for yourself.


Basic Data Types in Python for MBAs and Marketers
In this video, I introduce you to three basic data types that you need to know about to build more complex programs than what we did in the last video. These three data types that you need to master are:

1. Int - This is a data type or a kind of variable that can hold Integers (numbers without decimal points or fractions). For example,
x = 5
sales = 160000
marketing_spend = 3500

2. Float - This is a data type or a kind of variable that can hold numbers with decimals as well. For example,
y = 6.5
annual_run_rate = 140.6

3. String - This is a data type or a kind of variable that can hold characters or simple words. For example,
month = ‘October’
product_name = “Shaving Cream”

Now, these data types together can help you build much more complex programs. Therefore, do go through this video carefully and get ahead in your career.