Through a strong participatory approach, BalkanROAD defined the specific problems of Balkan agribusinesses towards achieving sustainability and delivered a targeted transition Strategy for the next years. The project developed a web-GIS app for the calculation of SMEs’ environmental impact, allowing the creation of local value chains and the strengthening of their market position by producing and marketing low carbon-, water- and waste footprint products, traceable at all production stages.Having available the necessary Guides and Tools for sustainable and innovative practices for all production stages, agribusinesses are now able to reorganize their framework of operation in a targeted and methodological way. They can now create local value chains and prove and communicate the environmental footprint of their products to the markets and directly to consumers. They can also experiment with the ROAD tool and decide their short- and long term strategy of changes for gradually improving their processes (e.g. replacement of fossil fuels with biofuels, use of renewable energy sources, water recycling, utilization of organic byproducts/wastes in soil for carbon sequestration, etc).
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