Autonomous Driving: More Time To Do What You Love | SXSW 2023

The future of mobility will be electric, autonomous, entertaining and above all: exciting. There is a paradigm shift happening as the automotive industry transitions gradually to a safe autonomous driving future and a new sense of freedom is coming for both drivers and passengers sooner than you might think. Join Rana June, CEO of ZYNC, Austin Russell, CEO of Luminar and Markus Schäfer, CTO of Mercedes-Benz as they discuss how the software-defined car, autonomous technology and embedded entertainment content aim to give you back your most valuable resource - TIME - and how this lets you experience your car like never before.

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