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August Developer Roundtable – Investment, Development, and Marketing – With Chris Rowan and Ben Dean



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In this month's developer round table, we talked investments, development, and marketing with chairman/CEO Chris Rowan and Director of Communications/Project Producer Ben Dean.

0:00 Intro
1:08 Soft Marketing Strategy
1:46 What is Success for Pantheon
3:13 Using Recent Funding
3:35 Team Expansion Speed
9:30 Marketing Campaigns
10:31 Funding/Revenue Model Detail
11:52 Trailer for Pantheon
14:59 Refer-a-Friend Results
16:14 Updates to Website and Account Management
18:08 Guild Pledges
18:55 Ramp up for PA Sessions
21:44 Development Challenges
24:02 Pre-Alpha Numbering Structure
24:45 Declined Investment Opportunities
26:35 What does Recent Funding Mean for Pantheon Gameplay
28:17 Future Pledge Changes
29:08 Pledge Targets
29:55 Subscription Model
31:26 VR Active Involvement After Release
33:13 In-Game Conduct Management
35:02 Out of Game Access Companion Service
36:01 Anti-Hacking and Third-Party Apps
38:10 Road To Alpha’s Aim
38:40 Gap from Pre-Alpha to Alpha
39:52 Plans for Lifting NDA
41:31 Streamer Program
42:32 Marketing a Long-Term Crowdfunded Game
45:38 Development Tools
46:34 Series A3 Funding and Series B Funding
47:20 Major Accomplishment Before 2022
48:06 Marketing’s Tie to Investor Relations
49:45 VIP Pledge Viability as Alpha Approaches
53:09 VIP Benefits when Alpha Starts
54:18 End of Roundtable Announcement
59:47 Outro
Category
Management
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