As a social media manager, you'll manage an organisation's online presence by developing a strategy,
producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.
As a social media manager In Social Share Booster, you'll need to:
develop creative and engaging social media strategies
manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
oversee, plan and deliver content across different platforms using scheduling tools.
create engaging multimedia content (and/or outsource this effectively) across multiple platforms
develop, launch and manage new competitions and campaigns that promote your organisation and brand
form key relationships with influencers across the social media platforms
undertake audience research
manage and facilitate social media communities by responding to social media posts and developing discussions
monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
analyse competitor activity
recommend improvements to increase performance
set targets to increase brand awareness and increase customer engagement
manage, motivate and coach junior staff such as social media executives or assistants
manage a budget for social media activities
educate other staff on the use of social media and promote its use within your company (in-house roles)
encourage collaboration across teams and departments
regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).
You'll need to have:
a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
knowledge and understanding of algorithms and search engine optimisation
creative skills for contributing new and innovative ideas
strong communication and people skills for articulating ideas to colleagues and clients
leadership qualities to lead and motivate a team
excellent team working, collaboration and networking skills
organizational skills, with the capacity to prioritize and work across multiple projects
project and campaign management skills
the ability to work well under pressure in order to meet deadlines
skills in data analysis and interpreting statistics
online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
an eye for detail and the ability to work accurately
motivation and commitment.
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