Amazon PPC advertising - Types of ads, bids, match types - Amazon Management Course, Part 5

In this part of our course I'll give you brief but detailed information about Amazon PPC advertising - what is that, which types of ads available, targeting, bids, match types and more.

00:00 Introduction
00:32 What is PPC
00:59 Types of ads available on Amazon
01:25 Sponsored Products ads
03:26 Sponsored Brands
06:25 Sponsored Display
09:18 Bids
12:16 Match Types - Broad, Phrase, Exact
13:51 Negative Keywords
15:32 How to get maximum appearance of your ads in search results
17:40 Summary

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