Advertisement: Concept, Players, Sponsors and Types | Management

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PLAYERS IN ADVERTISING
Sponsor: They are all the players who support or pay for the event or advertisement.

They can be a college, school, retailers etc.

Advertising agencies: They have the responsibility of developing, preparing and placing the advertisement in front of audience
Media: Every advertisement needs a media whether broadcasting, mural or print for creating awareness.

Consumers: They are actual buyers of the product. They see and position a product in their mind and buy accordingly
Types of Advertisements
Let’s Practice
Which party provides financial assistance for the advertisement or event ?
Advertisement agencies.
Sponsor
Customer
Stakeholders
What type of advertisement focuses on creating social awareness among the people?
Surrogate
Trade
Public Service
Cooperative
CHAPTER
00:00 Advertisement Concept And Types
00:13 Meaning
01:36 Players In Advertising
03:49 Types Of Advertisements
06:02 Summary
08:46 Lets Practice