Adapt & amplify: The New Role of a Marketing Manager | Facebook & Hallam

In this webinar, Hallam and Facebook take a deep dive into how the recent data-privacy changes have impacted the role of Marketing Managers, and what now needs to do to ensure digital campaigns are a success and meet privacy expectations.

Featuring a keynote presentation by Kaidi Kikas, Privacy Program Manager at Facebook, we'll cover what’s changing regarding personalisation and privacy in Ads, touch on the new cookie policies, and explain what businesses can do to strike a balance between privacy & personalisation in this new data-first landscape that we find ourselves in.

For more on privacy enhancing technologies (PETs) and ADs: https://about.fb.com/news/2021/08/privacy-enhancing-technologies-and-ads/

For more on Conversions API Benefits, best practises and dev implementations:
https://www.facebook.com/business/help/2041148702652965?id=818859032317965
https://www.facebook.com/business/help/308855623839366?id=818859032317965

#marketingmanager #facebook #hallam