5 Ways Marketers can Optimise their Lead Generation Activities

Lead generation is one of the key pillars of a successful business, yet many still report wasting time on ‘bad leads’ that never convert. For marketers working for small and medium sized enterprises in particular, it’s often a familiar story: how can efforts be optimised to ensure a limited budget goes the distance?
Christelle Fraysse, CMO of cloud-based CRM vendor Workbooks, reveals five strategies to help marketers boost the outcomes and ROI of their lead generation activities.