4.2 MARKETING PLANNING / IB BUSINESS MANAGEMENT / targeting, segmentation, USP, niche, mass, PPM

The main point of this class is to continue learning the basics of marketing, particularly how to decide who to sell to and how to stand out among competitors.

0:00 Intro & objectives
1:01 The role of marketing planning
6:03 Segmentation, targeting, positioning
17:09 Niche and mass markets
20:47 USP and differentiation
26:25 Back to objectives

Free textbook: lewwinski.com
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Email: [email protected]
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