Content management tips

A content management system, often abbreviated as CMS , is software that helps users create, manage, and modify content on a website without the need for specialized technical knowledge. In simpler language, a content management system is a tool that helps you build a website without needing to write all the code from scratch or even know how to code at all. Instead of building your own system for creating web pages, storing images, and other functions, the content management system handles all that basic infrastructure stuff for you so that you can focus on more forward-facing parts of your website. Beyond websites, you can also find content management systems for other functions — like document management.

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• Content Manager
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• 5 Content Management Tips for Global Websites
• I'm a Showell App user
• What Is a Content Management System (CMS)?
• Content Management Tips
• 10 Tips for choosing the right content management system
• Six Analog Content Management Tips for a Digital World

Content Manager

Copywriter and Digital Marketer. If you are new to a content management role, need to formalise and strategise your content management practices, or just feel confused by content management strategy and its related concepts, keep reading to learn the basics about content management and different types of content strategy.

And content management is just one of them. Let's define content management along with content strategy , content governance , and content operations.

There is some overlap and several, varying, often conflicting, definitions for each out there plus, it all depends on your context anyway but I have tried to summarise and break it down:.

In short, content strategy is about planning and focuses on tying content back to audience needs and business goals. As in, why create this content at all? What do you want to achieve? Content governance is about the governing, controlling, and maintenance of content. Content governance deals with inventories, ownership, style guides, policies, regulations, risk management, updating content, and accessibility. As in, what do you need to pay attention to? What does good content include? It focuses on the day-to-day content production process and handling of content, from creation to archiving and updating.

Content management is about allocating the resources people, processes, and technology for content strategy and governance to take effect. This includes roles and responsibilities, workflow and accountability, storage, editing and approvals, and publishing. Your content operations are all of the above, and more. Content operations encompass the people, processes, and technology needed to systematise, automate and scale content.

All organisations that produce content will have some form of content operations. But having effective operations is about improving and investing in your content. Day-to-day content management needs to be strategic — i. Establishing and documenting content processes is essential to strategic content management.

If you want your content marketing efforts to be effective, you'll need to ensure that your content management is aligned with your content strategy. Here are five tips to help you manage your content more strategically:. Organising and categorising is a key part of managing content. But staying on top of it is tough, given the sheer volume, velocity, and variety of internal and external content that organisations manage - particularly large organisations.

The longer you wait to organise and categorise your digital marketing content, the more likely you are to miss opportunities to use this content to your company's advantage. But for content managers, managing content is about more than just staying on top of it and keeping it organised. Taking the time to make sure you uphold a clean content house will pay off in the future when it comes to SEO, targeting, and personalising content.

At GatherContent, we redesigned and migrated our blog. Although it was a slog, it was an essential process to get better categorisation, consistency for our readers and for SEO, and better ways to discover related content. Well, it certainly paid off! We can now do all the great content on our blog justice through the way we manage it. You should also be able to track the status of content easily.

You can make this what it needs to be for your organisation, the main thing is just to keep it updated and keep the content flowing. Related to creating a culture of accountability, is also creating a culture of collaboration. As Liz Moorehead says in her article, tips for first-time content managers :. Content managers will often encounter friction when trying to manage content that is produced across different silos, by different people, with conflicting priorities. A lack of collaboration can also mean work is duplicated, and the review process takes longer than it should.

Successful content management is about using tools and processes to help people create and deliver content with a common goal in mind. This will lead to content that provides a great user experience.

Here are a few relationships to consider, and tips on managing these relationships in the content creation process :. Truly successful, user-centered content will always be the result of proper collaboration throughout the content production lifecycle. It's about teams coming together early on in the creation process, asking the right questions, then trying to figure out the answers together.

Only then will content become an asset to your organisation. A huge part of building a culture of collaboration and creating an environment where high-quality content shines through is the tech that you use.

Your people are only as good as the tech you give them , so it's important to choose tech that works for your organisation. A good content management system CMS is integral to managing and publishing content to your website. It's also important to think about distributing and promoting content on social media channels through content calendar tools and automated publishing. That said, content management is about more than just these publishing systems.

It also isn't always the best editing environment or a place for feedback. Not to mention, your CMS will not allow you to build workflows or provide status updates. But then again, neither is Microsoft Word, and relentless email chains. GatherContent was designed to make content management more efficient and effective by giving your content or marketing team one place to collaborate on content throughout the pre-publish phase.

On the platform, you can collaborate in real-time, make comments during the revision process, and notify collaborators on when content needs their attention.

You can also build repeatable content workflows where responsibilities and actions are clear. The platform also offers status updates that allow team members to communicate their progress, helping ensure that content moves through the pipeline smoothly.

These features help you avoid bottlenecks that can delay the publishing of your content. There are different types of content strategies that you might use depending on the type of content you're creating and the approach you are taking to creating that content. Since content management needs to align with content strategy, it's important to understand the different types of strategy and when to use each.

A lead generation content strategy is focused on generating content that is used to get people to opt-in to an email list. This strategy focuses on two main elements: driving traffic to the piece of content and developing an opt-in that's enticing for potential customers.

Lead generation content often isn't as long or in-depth as other types of content like thought leadership or SEO content. The goal is to give the reader something quick they can take away and put into use so they can recognize the value of your brand. A lead generation content strategy includes content that's focused on educating customers on their pain points so that they can begin to move from the awareness to the consideration phase. But the opt-in needs to be interesting and valuable enough for a lead to hand over their email address.

When you want to be recognized as an industry leader or expert, you'll develop a thought leadership content strategy focused on increasing your reach.

In order to be known as a thought leader, you need to get your content in front of as many people as possible. A thought leadership content strategy focuses on content that's innovative, attention-grabbing, in-depth.

It needs to say something new about the topic rather than rehash what has already been said by others in the industry. The second part of developing a thought leadership content strategy is coming up with a solid plan for distributin g and getting eyes on the piece.

You'll need to get the piece of content in front of people who are outside of your typical readership. This might include publishing on guest blogs, industry publications, or sites like LinkedIn or Medium. An SEO content marketing strategy focuses on driving lead traffic to your website through search engines. While you are ultimately creating content for humans, taking search engine optimization into consideration when creating your content strategy can help ensure that the greatest amount of humans can see and access your content.

One of the main considerations for an SEO content strategy is knowing what people are searching for. This often requires an SEO expert to do some competitor and keyword research. This reveals SEO opportunities for your content that you may have not realized were available. The second part of SEO content strategy is ensuring that the content you're creating is formatted in a way that makes it easy for search engines to crawl your content. Understanding how to utilize headings, find the right keyword density, and create effective metadata are all important to your SEO strategy.

An enterprise content marketing strategy is designed specifically for large companies with over 1, employees. When building this type of content strategy, marketers will need to consider the company's needs, budget, challenges, and team members. Whereas a small business content strategy will prioritize doing the most with the least resources, and enterprise strategy will prioritize creating content at scale.

This type of content marketing strategy is focused on providing relevant content to the organisation's audience. The goal is to speak to specific pain points and needs while aiming to build rapport with the reader.

With an enterprise content strategy, you'll want to consider what resources you have to help add value to the content. For instance, you may have subject matter experts with who your writers can create content or get input from other teams. Ready to develop your content management strategy?

Regardless of which tool you use to manage the content process, you'll need to include certain details in your strategy to ensure that everyone is clear on their responsibilities and deadlines.

Well-managed content ultimately means that content fulfills the content strategy and governance through everyday processes and technology. If you can keep an organised content house, keep track of the status and progress of content, ensure everyone follows a clear workflow, increase collaboration and break down silos in your organisation, then you can also speed up the process and ensure only high-quality content that meets user needs is being published. This all means that content can be created and managed in a way that ties back to business objectives and innovation as well as proving ROI rather than the focus being on the content creation process itself.

With the right content management processes in place, your business can create a well-oiled content marketing machine. Paige is an English Literature and Media graduate from Newcastle University, and over the last three years has built up a career in SEO-driven copywriting for tech companies. With an audience-focused approach to content, Paige handles the lifecycle from creation through to measurement, supporting businesses with their content operations.

Why GatherContent? Increase productivity. Content Hub. Bring your team together when you organise, plan and produce content in one platform. Rally your contributors from day one to deadline, with a single platform to coordinate content creation.

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For sellers, content is the key to convincing buyers to progress to the next stage of their buying journey. But without a content management strategy, it can be easy for the constant content churn to swamp sales reps and sink marketers, preventing them from finding and tracking the content they need to engage buyers. This new whitepaper reveals ways to effectively manage sales content and empower, not inundate, your sales and marketing teams with these six actionable steps:. Download the Put an End to Sales Content Chaos whitepaper today to get started on setting up your sales and marketing teams for content management success.

5 Content Management Tips for Global Websites

Content management became popular at the beginning of the new millennium. This was among others due to a specific form of content management: web content management. In the age of social, mobile and content marketing , web content management is changing. However, most of all, these changes are about the customer experience and an integrated digital business approach. A bit of history. One of the main challenges organizations were confronted with at the beginning of the online and digital age was efficiently managing the masses of digital documents they started having: from invoices, marketing collateral and images to website content and scanned documents for vertical use e. Managing all this content, content management, was around before the Web started being used for business and marketing goals. Yet, web content management really opened up a new world of opportunities and rapidly became a booming industry for reasons of efficiency, speed, independence and much more. Several of those early-day web content management players today still exist, be it often integrated with other applications. The industry, just as other software industries, went through a period of consolidation, partnerships and change e.

I'm a Showell App user

In the early days of the internet, websites were built from scratch using HTML. Nowadays, it is much more common to use a content management system, or CMS, to power your website. CMS software is built to streamline the management of your website, offering an interface for content managers and webmasters to edit, modify, and then publish content to their site. Content management systems offer great functionality for everything from blogging to e-commerce and everything in-between. Your site is only as good as its implementation.

What Is a Content Management System (CMS)?

Mar 15, Choosing a content management system CMS for your website can feel like a big deal as it is a huge commitment and can determine the success of your website. Companies spend years filling their CMS with every detail of their business, including countless blog posts, case studies and information about their services. This can sometimes lead you to think twice about adopting a new content management system. Sometimes, small startups begin by using basic content management systems that can get their business up and running online quickly.

Content Management Tips

It's important to have good content management in order to keep your site running. Here are some tips to help you stay on top of your uploads. Managing a growing library of digital content can be challenging for anyone. Content is the glue that holds together your online reputation. The right content management system or CMS is key to scaling and maintaining your audience.

10 Tips for choosing the right content management system

When you are looking for a company that can build a website for you, or when you want to build one yourself, you will come across all kinds of technical terms. But what is it exactly and how do you choose one that suits you best? This article is written by Lemon Companies and also available via this link. In simple terms, a CMS is the system behind your website.

Six Analog Content Management Tips for a Digital World

Over the last decade, our team has seen the negative impact of making the wrong choice far too many times — consequences that can haunt your business and its IT department for years. This post is intended to provide a methodology to help get this crucial decision right. In reality, there is no perfect CMS and no solution to suit all possible situations. Moreover, choosing and implementing a content management system is only the beginning of a journey that can pay dividends — or cost you dearly — down the road. Purchasing a CMS that requires excessive oversight and support, significantly impairs the ability for teams to manage content, and ultimately, leads to an undesirable website experience. The problem compounds for organizations that operate multiple sites and other digital properties.

Copywriter and Digital Marketer. If you are new to a content management role, need to formalise and strategise your content management practices, or just feel confused by content management strategy and its related concepts, keep reading to learn the basics about content management and different types of content strategy. And content management is just one of them. Let's define content management along with content strategy , content governance , and content operations. There is some overlap and several, varying, often conflicting, definitions for each out there plus, it all depends on your context anyway but I have tried to summarise and break it down:.

Back in the early 90s, the first step for managing content online was through the Server Side. What this means is that it allows you to keep certain sections of your website distinct from the primary content, for instance, the site menu or the footer of the page. This was also the time when Common Gateway Interface came into existence that allowed developers to build interactive web forms into the website.